Areas of Expertise
Radio
Generate a strong reach for the dollar with America’s highest reach medium that is significantly undervalued across the media buying community. Radio offers a unique one on one connection with listeners, with majority of listening occurring in the car. The power of audio provides endless opportunities to leverage recency, creative ideas, endorsements, and theatre of the mind.
Television
Showcase your brand in the midst of relevant content. Many brands became household names from effective TV campaigns. Target specific geographies through cable or capture your entire metro through broadcast. TV is highly valued across the media buying community, therefore it is imperative to breakthrough the clutter and emerge from your competition through strategic placement and compelling creative.
Digital
While over the top media and streaming services are part of the digital scope, these only scratch the surface. Capture consumer attention at the bottom of the marketing funnel through search engine marketing or enhance your reach through targeted display. It is more important than ever to make sure your marketing message has a home on desktops, mobile devices and smartphones.
Our Media Partners
Traditional and Digital Media are Complex
The world of media and advertising grows more complex with every passing day, despite the core principal remaining unchanged. All forms of media from TV to Radio and Search Engines to Social Media have one thing in common; They all manufacture an audience through delivering content and sell access to it in the form of ads. Most digital forms of media transact over programmatic platforms that evolve everyday while traditional media requires ongoing relationship management.
Planning and Negotiations Requires Rare Experience
Advertisers have endless options after years of market fragmentation, making it challenging to develop an effective media plan. Emerge Marketing and Media takes the guesswork out of the process and is experienced in the research tools and proven formulas that are required to form the right strategic plan. Once the plan is decided, advertisers then negotiate the rates and terms that surround their media commitments. This presents a big challenge, as there is no industry more complex when it comes to pricing. Our rare success on the other side of the transaction enables our team to negotiate aggressive cost efficiencies with the right media partners, delivering the most impactful reach and frequency for the dollar.
Effective Creative is More Important Than Ever
After the buy is placed, advertisers then juggle the infinite ways to convey their message. More than ever, ineffective creative contributes to the clutter that consumers are faced with. For this reason, we bring unique differentiators to the surface and build every piece of creative around value propositions that overcome the white noise. We are artistic experts in navigating the creative process ensuring that every message is impactful, memorable and contributes to building a powerful brand.
“The combination of a strong creative approach, cost efficient media partnerships and research based planning leads advertisers to an ROI they believe”
Let's Chat.
Use this form to contact us regarding advertising inquiries. Let us know your goals and objectives, and don’t be afraid to call (425)591-5460 if they are too big for the form fill.